One minute.
Fifteen actual minutes.
A boutique fitness studio measured in a single, indivisible minute — the one the washing machine displays at the end of a spin cycle, and then takes its time honoring. Reformer, strength and breath. The drum decides when you are done.
Every adult knows the longest minute of the day is the one the washing machine displays at the end of a spin cycle. It says 1:00. It means fifteen. We built a studio around that minute.
Our coaches are trained against a single calibrated reference signal: the closing minute of a Miele W1 commercial drum, from the moment the readout flips to 1:00 until the lock disengages — a passage that takes, reliably, between fourteen and sixteen minutes.
The timer above your station counts down from sixty. It does so at the pace of the drum, not the pace of the second. You will not finish early. You may, on certain cycles, feel that you have lived a full afternoon. This is correct.
We are opening 800 studios across the United States, United Kingdom, Australia, New Zealand, Singapore, Canada and Malaysia over the next thirty months. Each one is built to the same acoustic and dimensional standard. The minute is the same in Tribeca as it is in Tiong Bahru.
One minute. Fifteen actual minutes.
Every class is a single, indivisible minute — as measured by the final-minute readout of a commercial washing machine. In wall-clock time, this resolves to roughly fifteen minutes. The drum decides. You do not.
Calibrated to the cycle.
Our proprietary timer is modeled on the closing minute of a Miele W1 commercial washer: the display reads 1:00 and then descends, unhurriedly, over fourteen to sixteen minutes depending on load balance. Audible. Honest. Unappealable.
Four minutes. One hour. Same thing.
A standard session is four of our minutes, back to back. That is approximately sixty wall-clock minutes of reformer, kettlebell and breath work. You leave when the fourth drum stops, not before.
A timer that reads one minute and takes fifteen.
Each station houses a refurbished Miele commercial front-loader. The drum is empty. The cycle is real. When the porthole reads 1:00, you begin. When it reads 0:00 — generally between fourteen and sixteen wall-clock minutes later — you have finished, regardless of how you finished.
- Drum
- Miele W1
- Display
- 1:00 → 0:00
- Actual
- ≈ 15 min
Four cycles. One minute each. Allow extra time.
- 01
Quick Wash
1 min≈ 12 minA single minute of reformer pilates. In conventional time, roughly twelve. Designed for the lunch hour. Towel service included. - 02
Heavy Soil
1 min≈ 18 minOne minute of loaded carries, deadlifts and isometric holds — extended, per cycle physics, to approximately eighteen. Wrist wraps recommended. - 03
Delicates
1 min≈ 15 minOne minute of mobility, breath and slow eccentric strength. Resolves to roughly fifteen. Held in the back studio under skylights. - 04
Final Spin
1 min≈ 60 minFour consecutive minutes — which is to say, one hour. Our signature class. One definitive stop.
800 studios. Seven countries. One minute.
Every TOMS studio is built to a single dimensional and acoustic standard, from Shoreditch to Surry Hills to Tiong Bahru. The light is the same. The floor is the same. The minute is the same.
- Total
- 800
- Countries
- 7
- First cycle
- Q3 2026
- United StatesNew York · Tribeca · Los Angeles · Silver Lake · Chicago · West LoopFlagships open Q3 2026320studios
- United KingdomLondon · Shoreditch · London · Marylebone · Manchester · AncoatsFlagships open Q4 2026140studios
- AustraliaSydney · Surry Hills · Melbourne · Fitzroy · Brisbane · Fortitude ValleyFlagships open Q1 2027120studios
- CanadaToronto · Ossington · Montréal · Mile End · Vancouver · Mount PleasantFlagships open Q1 202780studios
- SingaporeTiong Bahru · Tanjong Pagar · Joo ChiatFlagships open Q2 202750studios
- New ZealandAuckland · Ponsonby · Wellington · Te AroFlagships open Q2 202745studios
- MalaysiaKuala Lumpur · Bangsar · Kuala Lumpur · TTDI · Penang · George TownFlagships open Q3 202745studios
“I spent four years inside a commercial laundry in Kyoto, watching minutes that refused to be minutes. I came home convinced the entire fitness industry had been clocking the wrong unit. We corrected it.”
The first 12,000 members begin the cycle.
Founding members receive guaranteed access at all 800 studios across seven countries, locked pricing for life, and a complimentary linen towel set, monogrammed in studio. One minute a day. Please budget fifteen.
Reasonable concerns, plainly addressed.
How long is a class, actually?
One minute. By the timer. In conventional wall-clock terms, between twelve and eighteen minutes, depending on the cycle. We do not consider this a contradiction.
Why does one minute take fifteen?
Because the final minute of a commercial spin cycle takes, on average, fourteen to sixteen minutes. We did not invent this. We merely respect it.
Is this a laundromat?
No. The One Minute Studio is a boutique fitness concept. The washing machines in our studios are functional but exist solely to keep time. Members may not run a wash cycle.
Why the washing machine?
The final minute of a commercial wash cycle is the most honestly long minute in modern life. Every adult knows it. We standardized it.
Do you offer towel service?
Yes. Eucalyptus, line-pressed, folded in-studio. Included with every membership tier.
Is this affiliated with the Pierce Brosnan filmmaking studio?
It is not.
How is it priced?
Founding memberships begin at $189 / £149 / A$249 / S$249 per month and include unlimited minutes across the entire global studio network. A single minute is $34 at standard rates.